The local men‘s grooming scene here in Singapore is becoming one of the best in Southeast Asia. Barbershops, grooming salons, homegrown products – name it and we have it. Locally-produced grooming brands show a lot of promise, considering the growing number of experts in the field in the country.
Here are five excellent homegrown brands that you can try.
Credit: The Shave It Club official website
The Shave It Club saves you from the hassles of buy shaver online or at the drugstore by sending you a monthly shaving subscription box instead. The club’s service is pretty simple: they deliver you a bunch of blade cartridges at your doorstep, together with a shaver handle in the color of your choice. They have two packages available. The two-blade cartridge set is priced at $9.90, while the four-blade package costs $15.90. Now you might ask, why should I get a shaving subscription box instead of buying my normal cartridges? Well, that’s because it comes from a club that offers a number of discounts from choice establishments to those who sign up
for their service. Balqi’s Bistro, Forest Child, Sixth Empire and BikeTech21 are just a few of the brands they’ve partnered with. Not only do you get to look smooth clean, but also save a lot of money when you go out dining or shopping. Isn’t that a lot of fun?
Click on this link to sign up for The Shave It Club.
We Need A Hero is a favorite among locals for its wide range of grooming services. They’ve branched out to produce their own line of pomades called Hero Pomade, which comes in two types. Hero Pomade Sheen gives your hair a slight gloss, while the Matte variant provides you a fresh and natural finish. Both pomades are water-soluble and wash off easily. The Sheen costs $28 while the Matte costs $40.
Check out the pomades on their website.
The moment you visit Allies of Skin’s website, they offer you a virtual secret handshake, which tells you how dedicated they are to their customers’ skin care. Their adaptogenic skin care line. Their Bright Future Overnight Facial (priced at $159) is a hydrating chemical peel that cleanses your skin in your sleep. It’s all you need to slap
on between beating deadlines at midnight and attending early morning meetings.
Head to their website to view all their products.
Freda D’ Parfum is a perfumery that’s based locally. Designer and Freda ‘D Parfum’s co-founder Faridah Yusuf’s
perfume family business inspired her to create her own brand. The perfume brand carries four different masculine scents (Black, Blue, Jazz, and Smoky), are manufactured at their Kaki Bukit factory. There’s a perfume that’s great for closing that crucial business deal, for romantic dates, for sensual nights, as well for traveling and going outdoors. The perfumes are available in regular and mini bottles, and are priced at $63 and $24 respectively.
Visit the full men’s collection here.